KEY ACCOUNTABILITIES

• Develop a holistic digital marketing strategy to improve the brand’s digital presence and generate revenue via online channels.
• Implement, monitor and optimize digital initiatives including websites, social media marketing, digital ads, e-commerce marketplace marketing and email marketing.
• Stay up to date with industry trends and conduct competitor analysis.
• Collaborate with brand marketing managers to create engaging keyword optimized content that resonates with our target audience on different digital platforms.
• Manage brand’s digital assets and ensures that contents are up-to-date, fits the overall brand image, adheres to guidelines and best practices.
• Report on online reviews and feedbacks to brand marketing managers and QA team.
• Improve the journey of different customer life cycles and strategize how to bring them down the marketing funnel with the right channels and messaging.
• Brainstorm, propose and test new channels to help achieve company KPIs.
• Manage and work closely with external vendors and affiliates on digital projects.
• Ensure marketing performances are tracked and data are collected.
• Analyse, generate and present reports of campaign performances based on key metrics and propose next action plan to maximize efficiency and profitability.